Instagram has finally rolled out 4-way calling within the app. Combatting mostly Snapchat and FaceTime.. IG is showing that they will not be left behind. After the vertical IGTV launch, Instagram users have been reported to stay on the app from 40 min to 55min.
The huge jump of time spent on the app gives businesses more of an incentive to incorporate Ads within the app.
One of the best features of IG’s new 4-way chat is that users can talk with their friends and minimize the chat window to scroll through Fortnite memes together! What do you think is next for Instagram to drop?!